New International Catering Expo China (NICE China) is a leading international Restaurant & Catering expo offering a one-stop platform to showcase the latest INNOVATIVE products and technologies. With high profile culinary competition, C-level conference and highly interactive networking events, suppliers can effectively network with key decision makers and business partners in China with trillion dollar market potential.
The 5th World Chef Festival & New International Catering Expo
SHOW：NICE China 2021
DATE：NOVEMBER 27-28, 2021
VENUE：Xiamen International Convention & Exhibition Center
World Association of Chinese Cuisine (WACC) is a world-wide non-government and non-profit organization for the promotion of Chinese cuisine. Officially ratified by the Chinese government, WACC was established in 1991, headquartered in Beijing. WACC is voluntarily formed by worldwide societies, enterprises and institutions engaged in management, operation, research and education on Chinese culinary culture and skills.
After four decades of rapid growth in China, RX has made its name as a well-respected and professional event organizer in Greater China. RXGC (RX Greater China) comprises multiple member companies and joint ventures as well as about 500 employees, serving 12 industries, namely Automotive Manufacturing; Electronics Manufacturing & Industry Assembly; Gifts & Homeware; Medical, Pharmaceuticals & Healthcare; Printing, Converting & Packaging; Smart Manufacturing & Logistics; Retail; Catering & Recreation; Metalworking & Industrial Materials; Airport Infrastructure & Technology; Flowers & Gardening; Property & Travel. RXGC organizes about 70 events each year with over 2 million square meters of total show floor space, bringing together more than 30,000 exhibitors and 1 million visitors from China and abroad. In addition, RXGC has launched a series of online exhibitions, hybrid events and webinars since 2020, providing products showcase, business connections, insights sharing and knowledge learning for related communities throughout the year.
Managing 18+ branches
Restaurants members from more than 50 countries and regions
Leading 600,000-plus restaurants at home and abroad
Promoting the 5 trillion Yuan Chinese catering market
Global Market: 30+Countries
Greater China: 70+Events