27-28th Nov, 2021
Xiamen International Convention & Exhibition Center
27-28th Nov, 2021
Xiamen International Convention & Exhibition Center

The 5th World Chef Festival & New International Catering Expo


New International Catering Expo China (NICE China) is a leading international Restaurant & Catering expo offering a one-stop platform to showcase the latest INNOVATIVE products and technologies. With high profile culinary competition, C-level conference and highly interactive networking events, suppliers can effectively network with key decision makers and business partners in China with trillion dollar market potential.

SHOW:NICE China 2021

DATE:NOVEMBER 27-28, 2021

VENUE:Xiamen International Convention & Exhibition Center


World Association of Chinese Cuisine (WACC) is a world-wide non-government and non-profit organization for the promotion of Chinese cuisine. Officially ratified by the Chinese government, WACC was established in 1991, headquartered in Beijing. WACC is voluntarily formed by worldwide societies, enterprises and institutions engaged in management, operation, research and education on Chinese culinary culture and skills.

About RXGC

After four decades of rapid growth in China, RX has made its name as a well-respected and professional event organizer in Greater China. RXGC (RX Greater China) comprises multiple member companies and joint ventures as well as about 500 employees, serving 12 industries, namely Automotive Manufacturing; Electronics Manufacturing & Industry Assembly; Gifts & Homeware; Medical, Pharmaceuticals & Healthcare; Printing, Converting & Packaging; Smart Manufacturing & Logistics; Retail; Catering & Recreation; Metalworking & Industrial Materials; Airport Infrastructure & Technology; Flowers & Gardening; Property & Travel. RXGC organizes about 70 events each year with over 2 million square meters of total show floor space, bringing together more than 30,000 exhibitors and 1 million visitors from China and abroad. In addition, RXGC has launched a series of online exhibitions, hybrid events and webinars since 2020, providing products showcase, business connections, insights sharing and knowledge learning for related communities throughout the year.


Managing 18+ branches

Restaurants members from more than 50 countries and regions

Leading 600,000-plus restaurants at home and abroad

Promoting the 5 trillion Yuan Chinese catering market

Global Market: 30+Countries

                         500+ Events

Greater China: 70+Events

                         1,330,000+ Visitors

If you have queries, please do not hesitate to contact us.

Organiser: NICE China Expo Management

TEL: +86 0755 2383 4531

FAX: +86 0755 2383 4922


For Exhibit: mable.feng@reedexpo.com.cn

For Visit: sara.qin@rxglobal.com